(A holding company)
Est. 2025 — UK // Dubai

TOBALF.

A small family of companies — building quiet, durable businesses in commerce and software.

01  COMMERCE → Apparel & Homeware
02  SOFTWARE → Applied AI
↓ Scroll   —    Read the letter
  UK // Dubai
§ 01
On what we are

TOBALF is a holding company, not a fund. We don't flip; we compound. We build and own a small number of businesses — in apparel & homeware commerce, and in applied software — and we hold them for a very long time. The aim is not to be the largest. It is to be the most considered.

§ 02 — Holdings

Two houses,
one table.

◉ 01
Holding
Commerce

Retail brands in apparel & homeware.

Direct-to-consumer labels with considered product, thoughtful manufacturing, and long customer half-lives. We build quietly, ship slowly, and own the relationship end-to-end.

D2C Apparel Homeware Retail
◉ 02
Holding
Software

Applied AI products.

A small portfolio of software companies applying machine learning to specific, unglamorous problems — where the work is mostly engineering, rarely demo.

AI B2B Tools Infra
§ 03 — Founders

The two of us.

TT
[PORTRAIT]
◉ 01
Co-founder
Tobias Tse

Engineer. Runs software. Background in applied ML and product; builds the things he wishes existed.

AC
[PORTRAIT]
◉ 02
Co-founder
Alfie Challinor

Operator. Runs commerce. Half a decade building brands and supply chains before TOBALF.